URL SEO

What is a URL?

A URL (Universal Resource Locator) is the name of your web page that is displayed in a web browser’s address bar, URL’s are used by search engines as a conformer for your web page.

There are two parts of URL. The first part of a URL is a domain name, like: www.digg.com.
The second part of a URL is a file name, like: “seo-optomizion-article.html”.

The Importance of the URL in SEO

1. Make your URL shorter is better. It is easier for the visitors to remember and more effective and a safe method for SEO friendly URLs.

2. Your URLs should describe the content in your webpage to be able the visitors to tell what is about your webpage by looking on your URL address.

3. Make your URLs simple and clean so Avoid using characters such as spaces and the signs like(& % $ & *! + ) . Also use hyphens (-) instead of underscores (_) in your URLs.
Hyphens are much more user friendly.

4. Avoid more than 4 slashes in your URLs.

Sitemap SEO

What is Sitemap for your site?

A Sitemap is a file that lists all of the available URLs for a site. It also provides web site owners the ability to put additional information about each URL:

The time and date it was last updated how often the content of the web page changes? And how important the web page is in relation to other URLs that belong to the site?

A Sitemap greatly helps search engines to find your website and WebPages faster and easily.
Sitemaps are created using XML (Extensible Markup Language).

Sitemaps Code

Here is the sample Google sitemaps code:

http://www.yoursite.com/

2008-04-15
monthly
0.5

o Location :- name of your WebPages i.e. http://www.yoursite.com
o Last modified: – when you last modified the page.
o Change frequency: – XML tag may be set to one of seven frequencies: “never”, “yearly”, “monthly”, “weekly”, “daily”, “hourly”, or “always”.
o Priority tag in sitemap:

Priority values are relative within your website.
Valid priority values have range interval [0.0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9, 1.0].
This means that the priority of your most important page should be [1.0].

Sitemaps priority

• The priority of other pages in the XML sitemap should decrease after importance.
• Here are some examples of different types of pages and how their Priority sitemap XML tag value might be set; depending upon how important they are:

o (0.8-1.0): Homepage, sub domains, product info, major features.
o (0.4-0.7): Articles and blog entries, category pages, FAQs.
o (0.0-0.3): Outdated news, info that has become irrelevant.

Change frequency in Sitemap:

o NEVER: Old news stories, press releases, etc.
o YEARLY: Contact, “About Us”, login, registration pages.
o MONTHLY: FAQs, instructions, occasionally updated articles.
o WEEKLY: Product info pages, website directories.
o DAILY: Blog entry index, classifieds, small message board.
o ALWAYS: Stock market data, social bookmarking category.

Note: Each site should have an html sitemap that lists all section titles as
text links. Each sitemap should not exceed 45000 URLs (old items should be in another xml).
Check if the URL is valid (Not truncated, Actual URL). All pages should be there.

Image Alt tag SEO

What is Image Alt tag?

• Images Alt Tags are used to write the text on images if the images not readable by search engines.

• Use the alt attribute to provide descriptive text to help visitors who can’t see the images Or If a user is viewing your site on a browser that doesn’t support images, the contents of the alt attribute provide information about the picture.

• Optimizing images is more important in SEO (Search Engine Optimization) for websites.

• When you write the text for the image. Be careful … it should be contains your keywords that describe your image and take the same information or go to the same purpose that the image would.

• If the image contains text too long I advise to use a summary of this text to display for images alt tags so it should be short.

Image Search Engine Optimization Tips:

• You can use hyphens in the file name to separate the keyword, but Avoid to exceeding two hyphens.
• Avoid used underscores as a separator for example (family_school.jpg).

Now go and start in these steps for all images in search engines to rank better in all engines and more traffic to your site.

Headings SEO

Headings and SEO

There are 6 headings tags available in HTML coding. H1 is a largest of the heading structures hierarchy. H6 is the smallest of the heading structures hierarchy.

“Heading” is much weighted on page Search engine optimization to determine the web and what the page is about.

How I use Headings for SEO:

• Logo for the main page should be H1.

• Title of category/article/page when you open it should be H1.

• 1st 200 characters of article/story/post when you open it should be H2.

Headings level tags:

• <H1>heading</H1>:  creates heading level #1 (24 point type….largest)
• <H2>heading</H2>:  creates heading level #2 (18 point type)
• <H3>heading</H3>:  creates heading level #3 (14 point type)
• <H4>heading</H4>:  creates heading level #4 (12 point type)
• <H5>heading</H5>:  creates heading level #5 (10 point type)
• <H6>heading</H6>:  creates heading level #6 (8 point type…..smallest)

 

Meta Description Tag SEO

What Is the Meta Description Tag?

The Meta description is a piece of HTML code that belongs inside the <Head> </Head> section of a Web page. It is another one of the most important tags in achieving top search engine placement.

Also, Remember the Meta description tag is viewed in SERPs (search engine results pages) when the user view search result on a search engine like Google and Yahoo.

How long should your Title Tag be?

Search engines use the first 160 characters about (25 word) of your Meta “description” tag. This is gives the Google and another search engine a summary what the page is about.

View your Meta Description Tag:

Here is an example of Meta description tag is placed in a website coding:

For Dell site:

<META NAME=”DESCRIPTION” CONTENT=”Dell provides customised computer technology, products, and solutions to businesses and home consumers.”>

Title tag SEO

What is Title tag?

A title tag is a piece of HTML code that describes a specific web pages content, a title tag is the line of text that is displayed at the top of the browser window, The MOST important aspect of on-page SEO, each page should have a unique and short title, which helps Google know how the page distinct from the others.

How long should your Title Tag be?

For most Search Engine, the maximum length of title tag to be displayed between 60-70 characters is your title tag is over 70 characters it will be cut off around 70 characters on the search engine optimization.

Spiders and crawlers use your title tags as the main source for the page topic, so it is always best to use your keywords in the page title. Also, remember the text  that included in title tag is will appear in the SERPs (search engine results pages) as the linked title, so the title tag can often attempt to optimize your website for targeted search engine traffic and improve in your rankings.

• Avoid:

1. Choosing a title that has no relation to the content on the page.

2. Using vague titles like: “Untitled” or “New Page 1 “

View your title tag:

You can view the title tag in the source code of a web page or at the top browser window.

Here is an example:

Search Engine Optimization (SEO)

What is search engine?

The process of improving web pages or is a coordinated set of programs that includes a (Spiders or called a  crawler or a bot ) that goes to every page in your site that want to be searchable and read it.

Search engine is a program that creates a huge index.

Search Engine Types:

Major search engines such  as Google, Yahoo.

AltaVista and Lycos.

• Yahoo (http://www.yahoo.com)
• (http://www.google.com)
• search.com  (http://search.com)
• EasySearcher (http://www.easysearcher.com)
• Ask.com.

Bing (new search engine): (formerly Live Search, Windows Live Search, and MSN Search).