Goals types

There are four types of goals in Google Analytics:

A URL Destination goal is a page that visitors see once they have completed an activity. For an account sign-up, this might be the “Thank You for signing up” page. For a purchase, this might be the receipt page. A URL Destination goal triggers a conversion when a visitor views the page you’ve specified.

A Time on Site goal is a time threshold that you define. When a visitor spends more or less time on your site than the threshold you specify, a conversion is triggered.

A Pages per Visit goal allows you to define a pages viewed threshold. When a visitor views more pages –or fewer pages –than the threshold you’ve set, a conversion is triggered.

An Event goal allows you to attach a conversion to an event that you have defined. (Will explain more about events)

Goals in Google Analytics

Defining site goals and tracking goal conversions is one of the best ways to assess how well your site meets its business objectives. You should always try to define at least one goal for a website.

So what is a goal? In Google Analytics, a goal represents an activity or a level of interaction with your website that’s important to the success of your business.

Some examples of goals are an account signup, a request for a sales call, or even that the visitor spent a certain amount of time on the website.

In Google Analytics, a goal represent a website objective, such as:
1. A page viewed by the visitor once they have completed a desired action.
2. A specified amount of time spent by the visitor on the website.
3. A specified number of pages viewed by the visitor on the website.

Every website should have a Goal
– What are my Business Objective?
– Why do I have a website?

Examples of webistes goals include:
– Thank you page.
– Software download.
– acount Sign-Up.
– More than 3 pages viewed.
– Less than 6 minutes on the site

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To BE a search result you need a good TITLE. Once you get there you need to grab the eyes of the person who is searching. After that, you need your TITLE to say “Click me!”.

Try to remember the following whenever you are composing your TITLE tags:

1. Do your best to avoid using stop words, e.g. to, the, for, your. Search engine spiders have no use for these words so you can get them out of the way. For a list of stop words click here.

2. Don’t forget to include your main target keyword in your TITLE tag. Relevance is the easy street. Tie your TITLE, meta tags, and body text/salescopy together with same or relevant words, i.e your page’s target keyword.

3. A well-written TITLE tag that follows 1 & 2 can definitely help with getting a higher ranking. One that contains your target keyword with little or no stop words at all.

4. Once you’ve done 1 to 3, ask yourself “Will I click on this?”. If the answer is somewhat on the doubtful side, it only means you’ll have to re-write it. YES, re-write it! You must write attention-grabbing lines in order to get that highly-coveted click. The click is your goal, remember that too.

It’s really easy once you get the hang of it. Always remember to focus on your targeted keyword for the page/s you’re working on.

The more irrelevant words are in your TITLE, the more it would be difficult to rank high.

1. WildCard regexp:

• The dot (.)
The dot (.) is used to match any one character… in order words.

Example: .ate
- will match late, date, sate or any four character expressions.
- Also match 8ate. (the character doesn’t have to be a letter).
- It won’t match ate because one character must substitute for the dot (.).

Example: Homepage.com
- Will match homepagescom, homepage4com, Homepagedcom.
- If you really want to match Homepage.com you will need to use a backslash like this: Homepage\.com

• Asterisk or Star (*)
A star (*) match zero or more of the previous item… repeat the previous item zero or more times.

Example: Format PN0000
- How many people are searching for part number 34.
The part number PN000034
So you might use the keyword filter of regex … PN0*34 that will display all the searches for PN034 and PN0034 and PN00000000034

• Plus (+)
Plus (+) match one or more of the previous items… The simplest meaning of “previous items” is “previous character”.

Example: Rob+in
- Would return Robin, Robbin, Robbbbin
- Alternatively, You can build a list of previous items by using square brackets like this: [abc] this will return a, ab, cab, c , b , bbb…..etc

• Question mark (?)
The question mark (?) is matches zero or one of the previous expression.

Example: abc?
- Matches ab or abc

Example: Labou?r
- It will match labour ( which does have a “u” which is the previous expression.
- And labor (which has zero of the previous expression. No “u” is included.

• The pipe (|)
The pipe symbol (|) symbolizes the logical expression OR.

Example: Strings (‘FEA’ or ‘Finit’ or ‘FEM’)
- You can type FEA|Finit|FEM

A URL (Universal Resource Locator) is the name of your web page that is displayed in a web browser’s address bar, URL’s are used by search engines as a conformer for your web page.

There are two parts of URL. The first part of a URL is a domain name, like: www.digg.com.
The second part of a URL is a file name, like: “seo-optomizion-article.html”.

The Importance of the URL in SEO

1. Make your URL shorter is better. It is easier for the visitors to remember and more effective and a safe method for SEO friendly URLs.

2. Your URLs should describe the content in your webpage to be able the visitors to tell what is about your webpage by looking on your URL address.

3. Make your URLs simple and clean so Avoid using characters such as spaces and the signs like(& % $ & *! + ) . Also use hyphens (-) instead of underscores (_) in your URLs.
Hyphens are much more user friendly.

4. Avoid more than 4 slashes in your URLs.

A Sitemap is a file that lists all of the available URLs for a site. It also provides web site owners the ability to put additional information about each URL:

The time and date it was last updated how often the content of the web page changes? And how important the web page is in relation to other URLs that belong to the site?

A Sitemap greatly helps search engines to find your website and WebPages faster and easily.
Sitemaps are created using XML (Extensible Markup Language).

Sitemaps Code

Here is the sample Google sitemaps code:

http://www.yoursite.com/

2008-04-15
monthly
0.5

o Location :- name of your WebPages i.e. http://www.yoursite.com
o Last modified: – when you last modified the page.
o Change frequency: – XML tag may be set to one of seven frequencies: “never”, “yearly”, “monthly”, “weekly”, “daily”, “hourly”, or “always”.
o Priority tag in sitemap:

Priority values are relative within your website.
Valid priority values have range interval [0.0, 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9, 1.0].
This means that the priority of your most important page should be [1.0].

Sitemaps priority

• The priority of other pages in the XML sitemap should decrease after importance.
• Here are some examples of different types of pages and how their Priority sitemap XML tag value might be set; depending upon how important they are:

o (0.8-1.0): Homepage, sub domains, product info, major features.
o (0.4-0.7): Articles and blog entries, category pages, FAQs.
o (0.0-0.3): Outdated news, info that has become irrelevant.

Change frequency in Sitemap:

o NEVER: Old news stories, press releases, etc.
o YEARLY: Contact, “About Us”, login, registration pages.
o MONTHLY: FAQs, instructions, occasionally updated articles.
o WEEKLY: Product info pages, website directories.
o DAILY: Blog entry index, classifieds, small message board.
o ALWAYS: Stock market data, social bookmarking category.

Note: Each site should have an html sitemap that lists all section titles as
text links. Each sitemap should not exceed 45000 URLs (old items should be in another xml).
Check if the URL is valid (Not truncated, Actual URL). All pages should be there.

• Images Alt Tags are used to write the text on images if the images not readable by search engines.

• Use the alt attribute to provide descriptive text to help visitors who can’t see the images Or If a user is viewing your site on a browser that doesn’t support images, the contents of the alt attribute provide information about the picture.

• Optimizing images is more important in SEO (Search Engine Optimization) for websites.

• When you write the text for the image. Be careful … it should be contains your keywords that describe your image and take the same information or go to the same purpose that the image would.

• If the image contains text too long I advise to use a summary of this text to display for images alt tags so it should be short.

Image Search Engine Optimization Tips:

• You can use hyphens in the file name to separate the keyword, but Avoid to exceeding two hyphens.
• Avoid used underscores as a separator for example (family_school.jpg).

Now go and start in these steps for all images in search engines to rank better in all engines and more traffic to your site.

There are 6 headings tags available in HTML coding. H1 is a largest of the heading structures hierarchy. H6 is the smallest of the heading structures hierarchy.

“Heading” is much weighted on page Search engine optimization to determine the web and what the page is about.

How I use Headings for SEO:

• Logo for the main page should be H1.

• Title of category/article/page when you open it should be H1.

• 1st 200 characters of article/story/post when you open it should be H2.

Headings level tags:

• <H1>heading</H1>:  creates heading level #1 (24 point type….largest)
• <H2>heading</H2>:  creates heading level #2 (18 point type)
• <H3>heading</H3>:  creates heading level #3 (14 point type)
• <H4>heading</H4>:  creates heading level #4 (12 point type)
• <H5>heading</H5>:  creates heading level #5 (10 point type)
• <H6>heading</H6>:  creates heading level #6 (8 point type…..smallest)