Goals Types

Goals types

There are four types of goals in Google Analytics:

A URL Destination goal is a page that visitors see once they have completed an activity. For an account sign-up, this might be the “Thank You for signing up” page. For a purchase, this might be the receipt page. A URL Destination goal triggers a conversion when a visitor views the page you’ve specified.

A Time on Site goal is a time threshold that you define. When a visitor spends more or less time on your site than the threshold you specify, a conversion is triggered.

A Pages per Visit goal allows you to define a pages viewed threshold. When a visitor views more pages –or fewer pages –than the threshold you’ve set, a conversion is triggered.

An Event goal allows you to attach a conversion to an event that you have defined. (Will explain more about events)

 

Goals

Goals in Google Analytics

Defining site goals and tracking goal conversions is one of the best ways to assess how well your site meets its business objectives. You should always try to define at least one goal for a website.

So what is a goal? In Google Analytics, a goal represents an activity or a level of interaction with your website that’s important to the success of your business.

Some examples of goals are an account signup, a request for a sales call, or even that the visitor spent a certain amount of time on the website.

In Google Analytics, a goal represent a website objective, such as:
1. A page viewed by the visitor once they have completed a desired action.
2. A specified amount of time spent by the visitor on the website.
3. A specified number of pages viewed by the visitor on the website.

Every website should have a Goal
– What are my Business Objective?
– Why do I have a website?

Examples of webistes goals include:
– Thank you page.
– Software download.
– acount Sign-Up.
– More than 3 pages viewed.
– Less than 6 minutes on the site